How to Find a Terrific Copywriter
If you wish to earn money on the internet, you are going to need a web site. If you want that site to generate income, it should be written very well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to write the text on your web site. An expert copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is as effective as the next one. Some have great talent. Some, on the other hand, aren't talented at all but are trying their hand at copywriting because someone told them that online writing would be simple. These are a couple of ways to help you tell them apart.
Does the writer have his or her own site? Any copywriter who would like to write web copy needs to have a site that features their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Look at the copy on the copywriter's website. If it is loaded with errors this is not a good sign.
How well do you react to the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the web site copy trigger an emotional response as you go over it? Does it help you feel affection for the writer? Does the copy make you want to keep reading and learn more about check over here the writer? Does the copy make you feel like you must hire the writer instantly? Does the copy make you want to run for the hills? Does it make you mad? These are all important reactions and you should heed to them.
Perform a bit more inquiry on the copywriter. Search for reviews for the copywriter on third-party sites and online forums. It is likely that the only reviews on the copywriter's web site are going to be positive ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews merit attention. Ask the copywriter to furnish you with one or two references. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend some time going through the samples furnished by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is particularly important if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's vital to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.